Snap, Snapchat’s parent company, has released a new augmented reality (AR) filter that enables users to virtually decorate their nails.
Snap has launched an augmented reality (AR) manicure segmentation technology in collaboration with OPI, a prominent US nail salon and drugstore brand, to provide users with a digital beauty try-on experience.
Snapchat users can access the new filter in the Snapchat Lens Carousel, where they can apply various colors and 2D designs to their fingernails using augmented reality.
Snapchat’s new AR filters let users realistically paint their nails and explore multiple colors.
This lens features the Snap AR technology dubbed Nails Segmentation, which allows users to swipe on various nail polish colors, thereby eradicating the need for nail polish and remover.
As part of the partnership with OPI, Snap has made eight virtual nail varnish colors available for Snapchat users to experiment with. This feature enables users to examine various nail styles and discover their ideal complement.
In addition to the partnership with OPI, Snapchat has joined forces with the American cosmetics company Supergoop. Together, they have developed an augmented reality (AR) try-on lens that enables users to virtually try on four Lipshade colors, allowing them to determine which shade complements them best without visiting a physical store.
In the meantime, Snapchat has reached a major milestone in India, one of its most important global growth markets. The platform now has more than 200 million monthly active users in the United States.
President of APAC for Snap, Ajit Mohan, stated, “We see incredible potential for partners, creators, and brands to build communities and businesses on Snapchat, and we couldn’t be more excited about our future.”
Snap is committed to investing in localized platform experiences, local content initiatives, and partnerships to bolster its presence in India. Additionally, the company is committed to supporting regional creators via features such as Spotlight and Stories, the company stated.