Declaring the release of Nex 2023

Nex, a luxury brand for urban Indians, launched in consumer appliances. The brand strives for top performance and sensory pleasure.

Nex’s ceiling fans redefined the industry with 20% more air push than competitors. They have minimal noise and energy-efficient BLDC technology.

Bajaj Electricals Limited introduces this brand. “The launch of Nex is a key milestone in Bajaj Electricals’ evolution into a ‘house of brands’ and a consumer-centric business model,” said MD & CEO Anuj Poddar. Nex goods will fill a market demand and enhance our offering.

Our partners and customers now have four brands, each with a unique promise. These satisfy the demands of several customer sectors. This helps the company flourish long-term by offering consumers great value. Nex targets affluent urbanites who want more from their appliances in terms of experience, technology, and design.

Amazon and Flipkart sell these exclusively for summer cooling.

Mr. Ravindra Singh Negi, Bajaj Electricals Limited’s COO of Consumer Products, explained, “Nex puts human experience at the forefront by combining intelligence with human intuition.” Air Experience, Differentiated Technology, and Fluidic Design Language form the brand promise. We created a novel product that meets Indian consumers’ primary demands after years of R&D.

Nex created AeirologyTM technology to fill this demand. This lets a ceiling fan’s blade and motor work together for a powerful Air Experience. Nex fans use PeakTorqTM Motors and custom-designed AirfluenceTM Blades for minimal drag, efficiency, and noise.

This unique technique boosts air thrust by 20% while conserving energy. An worldwide design company created Nex’s Fluidic Design Language.

The brand found that consumers want more air pushed under the fan.

The fan’s design enhances sensory experience. It also lets in-house designers experiment and keep committed to the ideology. Here, consumers may learn about the brand concept, product innovation, and full range: Nex’s high-performance home appliances enrich daily living and alter our emotions. Nex’s cutting-edge technology and design will establish industry standards.

Nex is a luxury consumer appliances brand with high-performance products supported by excellent technology, expertise, and design. Nex, launched by Bajaj Electricals Limited, is unique in every way. Premium ceiling fans with AeirologyTM produce 20% more air force.

The brand’s ‘NEXperts’ cover over 18,000 pin codes across India, making it the industry’s biggest service network. Visit for brand philosophy, product innovation, and full range information. Bajaj Electricals: The Bajaj Group, India’s largest corporate group, owns Bajaj Electricals Limited, a trusted global brand with an FY 21-22 turnover of INR 4,813 crores.

Its businesses include Consumer Products (Appliances, Fans, Cookware), Lighting (Consumer and Professional), and EPC (Power Transmission and Distribution). With BAJAJ, Morphy Richards, and Nirlep, Bajaj Electricals leads the industry. The firm has 18 branch offices, 600+ distributors, and over 2.3 lakh retail locations in India, as well as over 500 consumer care centers, bolstering its consumer products dominance.

They specialize in street lighting, sports lighting, industrial commercial and infrastructural lighting, turnkey specialized illumination projects, and a wide range of innovative LED lamps and fixtures, including panels and battens, under their Lighting business. EHV transmission line projects, EHV substations, transmission and distribution monopoles, and electrification projects are among their EPC offerings.

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