NBCUniversal’s advertising chief Linda Yaccarino is reportedly in discussions to become Twitter’s CEO. On Thursday, Elon Musk announced a new Twitter CEO but did not identify them.
At Penn State University, where she majored in both liberal arts and telecommunications, Linda Yaccarino earned her degree and is now a successful businesswoman.
5 Linda Yaccarino facts
- For almost a decade, Linda Yaccarino has advocated for better advertising measurement at NBCUniversal. She launched NBCU’s Peacock streaming service as advertising sales chief.
- Turner Entertainment’s ad sales division was digitalized under Yaccarino’s 19-year tenure.
- Penn State University educated her in liberal arts and telecommunications.
- Yaccarino interviewed Musk at a Miami advertising convention last month. Yaccarino encouraged the conference audience to applaud Musk and praised his work ethic.
- After NBCUniversal CEO Jeff Shell resigned last month following a complaint and inquiry, Yaccarino’s departure would be another major blow to the corporation.
