Taking up social good projects and incorporating them into your company plan is the first step towards being a proactive community supporter. We go over four ways your company may give back to the community.
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What Is Included in Community Impact?
Positive benefits that an organization has on the communities it works with are referred to as community impact. These are the communities that an organization used to serve and where they now reside and operate.
Having a positive influence doesn’t have to take a lot of work. Rather, an organization may make a huge difference in the communities that organizations and charities support by consistently carrying out tiny acts of kindness over time.
$50 donated to a chosen charity by an employee participating in a giving program may seem like a little gesture. On the other hand, it can be the last push needed for a charity to meet its funding target and transform the lives of the disadvantaged people it helps.
A fundraiser might be seen by an organization as a fun way to unite its staff. On the other hand, employees of a nonprofit or charity may now dedicate more of their time to administrative duties that they were before unable to undertake thanks to a company-organized fundraiser.
Why Do Businesses Need To Give Back To The Community?
Businesses and organizations both benefit from giving back. In addition to receiving more funding to enable them to carry out their missions on a daily basis, nonprofits and charities will also have the opportunity to spark change and leave a long-lasting impression on the community through commercial partnerships.
In addition to the ethical need to give back, corporations should engage with their communities for business purposes. The expectations of stakeholders are changing, with customers, investors, and employees expecting businesses to do more than just make a profit. Because stakeholder values are dynamic, organizations need to embrace this new paradigm:
When making purchases, 46% of customers closely consider a company’s approach to social and environmental concerns.
83% of investors are more likely to purchase stock in a business that has a solid reputation for social responsibility.
Seventy-five percent of workers and prospective employees anticipate that their employer will contribute to or volunteer for local community initiatives.
How To Make A Good Impact On The Community
Impact on the community begins with identifying and relating to the appropriate reasons. The groups and charities you collaborate with will determine the chances that present themselves for your business to participate.
Here are some suggestions for selecting the appropriate cause(s) if your company has never partnered with one before:
Where to look for causes: Your company may look for causes by category, subcategory, or area with the help of a social impact platform.
Which causes to select: A social impact platform allows you to choose causes by category and subcategory. Select the categories that align with the interests of your company and your workers. Select no more than ten reasons to connect with initially from the list of causes the platform returns.
How to establish a connection with causes Locate the relevant person at the organization or charity of your choice, and write them an email relaying:
The reasons for your organization’s desire to support their cause.
How your company may provide assistance.
Which mutual objectives you would want to pursue.
The action starts once the groundwork has been laid for your organization and a local cause to become partners. Here are two ways your company can make a good difference in the community:
1) Contributions
Nonprofits and charities depend on corporate donations in addition to membership fees and government funding to carry out their missions.
Contributions enable charities to support their communities indefinitely. A gift from your organization enables these services, such as the local Humane Society that homes abandoned and abused animals or the neighborhood YMCA that provides after-school care for low-income families.
Some of the charities you support throughout the year will get your occasional gifts, while others will receive your automated contributions on a monthly or quarterly basis. No matter how often you give, keep in mind that consistent giving—regardless of size—benefits all nonprofits and charities.
2) Days of volunteer work
A nonprofit or charity that organizes events like food drives, beach clean-ups, or reading programs depends on the support of the local community to carry out these initiatives. Since nonprofits and charities don’t have a large workforce, their yearly initiatives wouldn’t be nearly as effective without the assistance of their kind volunteers.
In addition to organizing an annual business-wide volunteer day, your firm may offer its staff four paid service days. These paid days will inspire your staff members to learn about, get involved in, and personally donate to issues that are important to them in their community.
As was already said, a business may also arrange a volunteer day for the entire company, choosing a philanthropic cause to promote and organizing the day’s activities. The following are some pointers for planning a volunteer day:
Inform the NGO or charity that you would want to organize a volunteer day on their behalf.
Make a suggestion for a volunteer day activity that supports their vision (for example, a food drive or soup kitchen would be great options if their goal is to reduce food insecurity).
Get your staff involved by organizing a volunteer day after a day, place, and activity have been decided upon. Advertise the volunteer opportunity on a social impact platform that allows for the tracking of employee participation and attendance.